Way of Working

Activity: Brand identity

01 March 2021 • 1 minute

Written by Shannon England

Way of Working title image

Before you start to visualise the product, you should have a grasp of the brand identity you are building towards.

Now that the product is coming together, you should take some time to gather the partners branding together. Normally this has already been done be another company, but there is the case where we need to do it ourselves.

Be aware this isn’t a branding sprint, this is simply gathering the message, logo, colour swatches and another already defined materials for your consideration during the wireframe, style guide and pixel perfect stage. Keep it lean and simple and offer suggestions if they haven’t done this stage yet. Things can change between the inspiration stage and the realisation stage so don’t worry too much about this changing.

Before you start

Completed activities:


Level of difficulty




Suggested time





  1. Create a new document and add any of the partners branding. You can skip this step if the partner already has branding.
  2. With the partners permission, make any small changes to ensure the best possible translation to the new product.
  3. Keep this document on hand at all times so you can refer back to it.
  4. You can use this as the bases of a proper brand sprint if the partner is willing to proceed with that activity.
Shannon England

Written by Shannon England

Branding, Communications and Marketing

Shannon is our branding and marketing go-to. When she isn’t working on our communications and marketing campaigns, she is typically drinking coffee or at the local plant shop.